North Kings

Branding, Logo Design

Based in Hong Kong, North Kings is a startup that supplies sustainably sourced, luxury tableware.

The goal of the project was to create a clean, modern logo that incorporated the brand name and focused on the word "King". Achieved by modifying "N" and "K" to form a traditional war banner, we also ensured the mark itself was kept flexible enough to use as its own design element. To contrast from competitor brands which primarily used the colour white, we took the more timeless luxury style, utilizing cool blue, black, and gold along with environmental scenery to set the mood.