Mattel

Digital Ad Design

Mattel Inc. is one of world's largest toy manufacturers, possessing some of the most iconic brands in history. Hot Wheels, Barbie, Fisher-Price, and Thomas and Friends are just a small selection of their portfolio.

With an increasing focus on online distribution channels, Mattel's Canadian Fisher-Price division required digital advertisements that maximized clickthrough and conversion while staying within the boundaries of the existing brand identities.