ESKA Water x World Cup of Hockey Copywriting

Bottled directly from the source, ESKA Inc. provides Canada with some of the purest drinking water in the world. Precipitation filters through the earth naturally for 15 years before collecting in the esker underground. Zero treatment is done, and with nothing added or removed, the water is the exceptionally pristine.

In a partnership with Carey Price, professional ice hockey goaltender for the Montreal Canadiens, I crafted copy for billboard and print ads that showcased both Carey’s personal background and the ESKA brand to the 2016 World Cup of Hockey's global audience.