Drive Festival

Branding, Corporate Identity

Created after touring the world’s foremost car events and modelled after the most popular automotive events in the world, Drive Festival is the ultimate new event for auto enthusiasts in Canada.

With its recent launch in 2021, Drive Festival needed a corporate identity designed that targeted both auto enthusiasts and manufacturers. The identity was created to be flexible and easily applicable across the various mediums and channels by different stakeholders. A classic black and red combination was chosen for punchy, powerful visuals, and the bold colours allow signage and banners to catch the visitors’ eyes at the outdoor venue.